Founded by Sarah-Jane Clarke (sass) and Heidi Middleton
(bide), the label began life as a stall on London's Portobello Road,
then rose to fashion heights with their now famous denim designs. What
had already become an underground phenomena in Australia, quickly
expanded in south-east Asia, USA, Europe, the Middle East and now Africa.
The Sass & Bide range offers not only innovative new shapes and
detailing in denim, it also features an extensive and luxurious fashion
range which is usually showcased at New York Fashion week but for Spring Summer 2010 Collection they showed at London Fashion week.
The Sass & Bide collections are inspired by the obscure &
the beautiful and offer a unique style for women who appreciate a quirky yet
ultimately sexy aesthetic.
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