IRO has slowly but surely entered our fashion consciousness as it has worked its ways into many a stylish celebrity wardrobe. Boasting fans in the forms of Kate Moss, Ginnifer Goodwin, Anne Hathaway and Rihanna, IRO is French dressing at its best.
The house of brothers Arik and Laurent Bitton was established in 2004 to produce clothes emulating Parisian chic in an easy, casual way. The brand builds a wardrobe of laidback luxurious clothes that are sexy with an edge. Expect amazing jackets, gorgeous knits and beautiful prints that you just cannot live without!
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